Cat treats made with clean ingredients and genuine flavour
Cat treats are more than little rewards between meals. They're moments when you catch your cat's attention, strengthen the bond between you and offer something that tastes of what she truly is: a small predator with a discerning nose and a very particular palate. That's why every one of our cat treats is built around exceptional ingredients, with meat and fish leading the way. From THE LYNX, made with 100% cod and haddock from Iceland, to TINY FISH DELIGHTS, made with 100% Baltic sprat and naturally rich in omega-3, it's all about giving your cat something she can tell is real.
The range runs from the purest, most natural fish treats to the indulgent FINEST SALMON & PARSLEY SMALL SAUSAGES with 60% salmon, and the small, motivating DUCK MINI DELIGHTS and SALMON MINI DELIGHTS with 50% duck or salmon. Every recipe is grain-free, made with human-grade ingredients and a generous proportion of meat or fish, and all are developed according to the BOF principle, Behaviour Optimizing Food, where the composition supports your cat's wellbeing and natural behaviour.
SHAKE FOR A ROOAAR: three cat treats for your little lion
Our newest range was created to awaken the wild. THE SILENT SHADOW with 50% duck and chicken, THE GENTLE GIANT with 55% salmon and chicken and THE GOLDEN GHOST with 55% turkey and chicken all come in handy tins, ready for a quick shake whenever you want your cat to come running. They're available individually and in packs of three, and if you'd like to try them all, THE SHAKE FOR A ROOAAR BOX brings all three flavours together in a single pack, because for most cats, picking just one favourite is simply impossible.
This is exactly the kind of reward that proves invaluable when you're training your cat, coaxing her in from the garden, making the carrier feel less daunting or getting her used to being brushed. Small treats are easier to give often, so remember to deduct a little from the day's portion of regular cat meals to keep the overall energy intake in balance.
How many treats can a cat have?
As a rule of thumb, treats should make up only a modest share of your cat's total daily intake, so that the complete food she lives on continues to deliver the nutrition she needs. A four-kilo cat has a far smaller energy requirement than most people imagine, and even a few extra morsels a day can shift the scales over time. Break the larger treats into smaller pieces, and give them with intention rather than out of habit.
If you're unsure how treats fit into your own cat's daily routine, whether that's a growing kitten, a neutered cat or one enjoying her golden years, our nutritional advisers are on hand by phone, chat and email to help you strike the right balance between meals and rewards.
How to choose the right treats for your cat
Start with your cat's preferences. Some cats make a beeline for fish and will adore the pure fish treats, while others favour poultry and duck. Fussy cats tend to respond best to an intense aroma, and dried fish treats are hard to beat on that front. If the treat is for training or for giving medication, the small, soft varieties are the most practical, since they're eaten in an instant and can be repeated several times over.
If you have a kitten, it's worth introducing treats early as part of positive handling, while her core diet consists of kitten meals formulated for growth. If your cat prefers a moist texture, cat pâté makes a natural addition, and to keep the rest of daily life running smoothly, you'll find our selection of cat litter in the same place.
Quality you can see on the ingredients list
The mark of a good treat is a short, transparent ingredients list. At ESSENTIAL FOODS, that means fresh produce and human-grade ingredients, where you can read exactly what's inside and where meat or fish makes up the bulk of it. No grain, no sugar, no artificial palatants to compensate for a lack of flavour. The aroma and the taste come from the ingredients themselves.
That's also why cats respond to them so unmistakably. When what's inside is genuine, you don't have to convince your cat of anything. She comes of her own accord.
